Case Study

Wealthyfy

About

Wealthyfy is a trusted financial solutions platform dedicated to helping individuals achieve their financial goals through smart, data-driven investing. By combining personalized financial planning, expert advice, and cutting-edge technology, Wealthyfy simplifies investing and empowers users to take full control of their financial future. Whether aiming to save taxes, build an emergency fund, or grow wealth, the platform offers tailored investment strategies designed to fit each user’s unique lifestyle and aspirations.

Industry

Financial Services, Investment Advisory

Services

Emergency Fund Solutions, Tax-Saving Investment Plans,

Business type

B2C (Business-to-Consumer)

E-commerce Mobile App Screens

Objective

Design a user-centric, trustworthy financial platform that empowers individuals to make confident, data-driven investment decisions. The goal was to create an intuitive, personalized experience that simplifies complex financial planning and supports diverse strategies like tax saving, emergency funds, and wealth growth.

Background of the project

Wealthyfy addresses the need for accessible, goal-based investing solutions in a market where many users find financial planning complex and intimidating. Ideafloats Technologies was commissioned to design an engaging and clear UI/UX that enhances user confidence, ensures transparency, and supports personalized financial growth through smart automation and expert guidance.

Our Project Challenges

1
Designing for Trust and Clarity
  • Problem:Financial platforms demand a high level of trust, especially for first-time investors.
  • Solution:We focused on a minimal, transparent design style using a balanced colour palette, typography, and iconography to convey reliability and ease of use.
2
Mobile-Friendly User Experience
  • Problem:Many users access financial tools on-the-go, requiring a seamless mobile experience.
  • Solution:We created a fully responsive design system that prioritises mobile usability without compromising on features or clarity.
3
Simplifying Complex Financial Concepts
  • Problem:Financial planning and investment tracking involve data-heavy and complex processes that can overwhelm users.
  • Solution:We designed clear, goal-oriented user journeys and dashboards with simplified visual cues, helping users understand and engage with key financial information easily.

Impact

With our design, Wealthyfy has enhanced user engagement by making financial planning intuitive and accessible. The clear, goal-focused interface improved users’ ability to track investments confidently, while the responsive design expanded accessibility across devices. This led to higher user satisfaction, increased platform usage, and stronger trust in Wealthyfy’s financial solutions.

65%
Boost in User Engagement
70%
Higher Investment Confidence
80%
Better Accessibility and Satisfaction
E-commerce Product Page